Program Scope
Pop-Up Downtown allows emerging and growing entrepreneurs as well as established local brands to test the Downtown Tulsa market through affordable short-term leases in ground-floor retail spaces. The program also seeks to activate Downtown Tulsa through increased foot traffic and expanded diversity of Downtown business owners and shopping experiences.
Participants will be selected through an application process based on concept viability, product quality, product diversity, and overall fit of the product offerings. Participants also will be selected based on their ability to fulfill the requirements of the program outlined below and their alignment with Downtown Tulsa Partnership’s strategic goal to “foster a prosperous Downtown through investments and resources that seek to benefit all Tulsans.”
DIGITAL POP-UP SHOP APPLICATION
Pop-Up Shop Application - ESP
Virtual Information Sessions
DTP is offering info sessions for potential Pop-Up Downtown applicants. Participants will get an overview of the program, walk through key dates, and receive support regarding the application process.
What will the program do?
- Generate more shopping visits to Downtown.
- Enhance the retail offerings of Downtown with new products and exposure to new retail experiences.
- Increase the visible presence of underrepresented, non-traditional, and diverse local entrepreneurs in Downtown.
- Reduce the visual impact of empty storefronts in Downtown Tulsa.
- Offer a low-cost option for businesses to test new ideas and/or reach new customers.
- Assist newer retail stores in growing their businesses and learning the fundamentals of operating a brick-and-mortar location.
- Provide insights to Downtown Tulsa Partnership on the health of the retail market.
Who is encouraged to apply?
- Entrepreneurs with a storefront/shop concept that is able to utilize 500 - 2,000 square feet of retail space for their own brick-and-mortar store.
- Entrepreneurs that can partner with other brands on a shop concept, if needed, to utilize 500 - 2,000 square feet of a shared retail space.
- Entrepreneurs looking to establish a future presence in the Downtown market, even if the available space and sizing is not a fit at this point in time, or the concept is still developing. Future pop-up opportunities as well as site selection services may be offered to these applicants.
Frequently Asked Questions
Where will the shops be located?
Shop spaces are all around Downtown! We work with Downtown property owners to identify vacancies that align with the program’s time period.
What types of business is this program designed to attract?
Pop-ups should be complementary to the overall mix of Downtown’s existing businesses while providing fresh offerings designed to increase foot traffic and drive more shoppers to Downtown. Downtown is home to over 30,000 employees, 5,000 local residents and welcomes almost 2 million visitors a year. Peak hours are during the day on weekdays and during the evenings on weekends.
When is the application deadline?
Pop-Up Downtown 2025 Information Coming Soon!
When will decisions on selected shops be made?
Pop-Up Downtown 2025 Information Coming Soon!
What is required for participation?
Upon acceptance into the program, participants are required to sign a Memorandum of Understanding (MOU) which includes the terms of your short-term lease. Participants are also required to furnish proof of general liability business insurance, a W9 and to attend scheduled business development and promotion events which include:
- Up to 4 virtual peer learning sessions (1 HR each)
- One store walk-through with professional staging consultants (1 HR)
- One professional photography session in your pop-up space (1 HR)
- A “Meet the Shops” Event in Downtown during the week of opening (2 HRs)
Businesses Supported
2022
The Stylish Agency
YikEz Clothing
2023
Black Pearl Diamonds Publishing
Lotus Acupuncture and Chinese Medicine
Splendid Treasures
2024
Program Impact
• 19 businesses supported
• 5 long term tenants Downtown
• 94% BIPOC Owned
• 73% Woman Owned
• Over $85,000 in sales revenue earned
• 100% of program participants agreed that their business gained exposure to new customers
• 94% of program participants agreed that their business earned revenue to support the expansion and growth of their business.
For Questions or More Information
Interested applicants are advised and welcome to contact us for more information. Contact Emily Scott at emily@downtowntulsa.com or 918-221-8635, or email hello@downtowntulsa.com.
Pop-Up Downtown is supported by:
